The practice of law is a noble profession, regardless of which side of a case you represent. However, a law office is basically a small business that you must promote to help you land more clients– and search engine optimisation (SEO) is gradually factoring in that equation. In his August 20, 2014 article for The Huffington Post, writer Jonathan Long says:
You have heard a million times that you need SEO, and you probably receive emails, phone calls, and solicitations in the mail every single week from companies that all want to sell you SEO service. There is also a good chance that none of them are telling you WHY you need search engine optimization and why your business should be investing marketing dollars into being found in the organic search results.
If you type in “SEO is” into Google you will see three funny auto complete suggestions as well as over 48 million search results. …
SEO plays such a major role in the online success of a business, contributing to high rankings in the search results as well as helping with the branding of a company as well.
Calgary, AB has a number of established law firms representing various sectors, and its vast size presents ample opportunities to help more people in need of competent representation in court. If you have your own private practice with an associated website and want more people to call your services, SEO services in Calgary like Mobile Marketing Allies (MMA) are eager to aid you in getting there.
Keyword selection is often a prime element in working the SEO circuit– and for lawyers, it mostly revolves around their fields of specialisation. However, the research is important because if you simply type your law specialty, there will be thousands of results popping up on the search engine, and according to Long, your competitors are most certainly among them. An SEO specialist can help tweak content about you around specific keywords that will be optimised for increased visibility.
What if a successful client referred another person to you but they could not even see you when they researched you online on a mobile device? Long states such a situation calls for mobile and localised SEO, which involves sharing the particulars of your office with a search engine’s directory; the service will tag your location on a mapping interface. This can prove vital when a prospective client sought an appointment on short notice.
A few online marketers claim that websites of most law firms in Canada are difficult to search online. That’s not going to happen when you have Calgary SEO experts like MMA helping you rise above the pack.
(Source: Your Small Business Needs SEO: Here Are 6 Reasons Why, Huffington Post, 20 August 2014)