Mobile Marketing Allies http://www.mobilemarketingallies.com Sat, 17 Sep 2016 22:52:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 What Google Thinks Search Users Want http://www.mobilemarketingallies.com/4799-2/ http://www.mobilemarketingallies.com/4799-2/#respond Thu, 26 Nov 2015 22:59:53 +0000 http://www.mobilemarketingallies.com/?p=4799 On November 19, 2015 Google officially released to the public their updated Human Evaluator Guidelines for Rating Search Results. Google engage evaluators to rate search results every time they make some algorithmic experiments as part of their effort to improve…

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On November 19, 2015 Google officially released to the public their updated Human Evaluator Guidelines for Rating Search Results.

Google engage evaluators to rate search results every time they make some algorithmic experiments as part of their effort to improve the quality of search results.

When rating search results for given queries, evaluators are tasked to think like an ordinary user — with the language, locale, and user intent in mind.

It makes sense that if search results get poor ratings for a particular set of queries, Google tweaks or refines their algorithms for that set of queries.

The last time they publicly shared their human rating guidelines was in 2013.  This latest release is a full version of their guidelines with specific updates to adapt to the growing use of mobile.

The guidelines essentially give us a peek into what Google thinks search users want — and gives us an understanding on how to align our online marketing strategy and methodology, particularly SEO, with Google.

We take these guidelines seriously and form part of our strategy.

Key takeaways from the guidelines:

  1. The purpose of each of your Webpages must be clear with your Main Content (MC) aligned with that purpose.
  2. Pages that could potentially impact the future happiness, health, or wealth of users, (such as pages of online stores, online banking, as well as financial, medical, legal, and safety information pages) has very high Page Quality rating standards because pages with low quality could have negative impact to users’ happiness, health, or wealth.
  3. Web pages must be maintained with updated and new content.
  4. The reputation of your website and business matters.  Independent, credible sources of reputation information such as the Better Business Bureau, as well as customer reviews are considered in grading your website’s and business’ reputation.
  5. High quality rating for a page are influenced by the following criteria:
    • A satisfying amount of high quality MC.
    • Demonstration of a high level of Expertise, Authoritativeness, and Trustworthiness (E-A-T).
    • Positive Reputation. According to Google: While a page can merit the High rating with no reputation, the High rating cannot be used for any website that has a convincing negative reputation. A very positive reputation can be a reason for using the High rating for an otherwise Medium page.
    • A satisfying amount of website information, such as ‘About Us’ and ‘Contact Information’.
    • Supplementary Content (SC) which contributes to a satisfying user experience on the page and website.
    • Functional page design
    • A modern, mobile responsive, and well-maintained website.

At Mobile Marketing Allies, we are well aware of these guidelines and guide our SEO efforts in order to get the best results for the end client. 

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Need Qualified Leads? http://www.mobilemarketingallies.com/need-qualified-leads/ http://www.mobilemarketingallies.com/need-qualified-leads/#respond Fri, 13 Nov 2015 22:21:46 +0000 http://www.mobilemarketingallies.com/?p=4751 The Unknown Truth To Getting Double (Or Triple) The Number Of Leads From Your Website…¶ Here are the top 6 key changes you can apply right now to your website to start seeing conversions immediately. ¶ By the end of…

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The Unknown Truth To Getting Double (Or Triple) The Number Of Leads From Your Website…¶

Here are the top 6 key changes you can apply right now to your website to start seeing conversions immediately. ¶

By the end of this article you’ll be thinking,¶

“This is exactly what I needed to get that big bump in sales this month.”¶

I know that sounds like a big promise, but it’ll all make sense in just a minute.¶

Let’s start with something very simple …¶

Do you know what the 3 biggest benefits are for using PPC advertising (pay per click) in your marketing strategy? ¶

Well, the #1 Biggest Benefit of PPC is that you’re able to measure each and every action that makes a difference to your bottom line.¶

What do I mean by that?¶

Let me explain. ¶

PPC ads will allow business owners, just like you, to stay driven and on top of the ball with your marketing campaign by telling you exactly what’s been working and what hasn’t. Meaning, you’ll be able to see exactly what’s driving your customers to take action and what’s repelling them away from your company.¶

This takes me to the next benefit, and one of the “coolest.”¶

The #2 Biggest and Coolest Benefit of PPC is it’s the QUICKEST marketing tool on the internet. It’s the fastest way to see results, conversions and more clients. Some even say it works like, magic. I say it’s like marketing, except on espresso. ¶

Not only are the results quicker with PPC than any other marketing tool available, it’s also one of the “must have” tools in your arsenal for targeting your specific prospect.¶

This brings me to the third Biggest Benefit of PPC, and that’s “targeting.”

PPC marketing allows you to reach your exact ‘avatar’, or target customer at the perfect time. ¶

And that’s when they’re online searching for your exact products or services. Just by adding targeted keywords, you’ll be connecting with thousands of buyers that are actively looking for YOU. ¶

Do you have your keywords picked out, yet? No worries. It’s simple…¶

Just go to the Google keyword planner and do a little bit of keyword research for your company. Getting the exact words that are getting the most clicks each month and that work well with your brand, will be simple, quick and the ROI is “out of this world!”¶

If you’re head strong and ready to get started upgrading your PPC ads with these tips, then stay tuned. You see, before I take more of your time, I’d like to reveal a few tricks you can use right now to start seeing better results.¶

The most important thing you need to do is switch from sending people to your “home” page and start sending them to a dedicated “landing” page.¶

What’s the difference?¶

Well, when you send people to your main website, which has a bunch of stuff to look at and choose from, you actually repel about 75% of the people who actually visit the website. The thing is if you want to maximize your leads using pay per click traffic, then you need to send your visitors to a landing page that has only one of two main objectives.¶

The first is to capture their contact information so you can market and sell to them in the near future.¶

The second (my favorite of all)is to get them to pick up the phone and CALL YOU!¶

With that said, I’ll now give you 6 “conversion hacks” you can use to make a high converting landing page for your AdWords campaign.¶

CONVERSION HACK #1 – You must have a compelling Headline.

That’s right, your headline is the MOST important part of your landing page…if people don’t like your headline, they’ll leave the page. So your landing page must always include a headline that states the biggest core benefit for your product and service. This will attract your reader, right off the bat and drive them to read the next key element for your landing page to convert…¶

CONVERSION HACK #2: Your Sub-Headline¶

Your landing pages’ sub-head must answer the #1 question in your reader’s mind. Which is definitely, “What’s in it for me?” So, in a clear and tempting way you want your prospects to actually want to learn more about your products and services. ¶

Not hard or complex, right? Right, and absolutely worth it.¶

CONVERSION HACK #3:  Make sure your Landing Page has some type of graphic.¶

Quite frankly, adding a picture of yourself or your product or services will help spark curiosity even more in your reader’s mind. This will help push them off the fence to take action.¶

Make sense?¶

The next one is commonly known but rarely used. ¶

CONVERSION HACK #4: Use an Opt-in Form¶

Including an opt-in form on your landing page will not only get you qualified leads but it will also build your email list so you can market to them again in the future. This will also compel the people who are contemplating leaving your site to take action and “opt-in” for more information. ¶

Let’s face it, some people just aren’t ready to make that phone call. ¶

So you shouldn’t just completely ignore those people. Give them an option that’s less intrusive and win them over with a solid “follow up campaign”¶

CONVERSION HACK #5: The BENEFITS of your product of service.¶

Most business owners think that detailing each and every feature of the product is the way to go. ¶

WRONG!¶

The one element they are missing is the “benefits” that will be given to your reader with the products or services they purchase. You see, they are interested in how buying your product will benefit their lives or their business. ¶

So don’t forget to be short and straight forward with bullet points to ensure your readers will easily digest how you can help them!¶

Also, you can’t forget to add this final “conversion hack”. If you don’t add this, then there’s no real reason to ever expect to generate leads from your landing page.¶

Here’s what I mean:¶

CONVERSION HACK #6: Your Call-To-Action¶

Direct your readers to take action by either buying, calling, or opting-in to your email list. ¶

Remember to focus on what’s in it for THEM and not for YOU. ¶

Easily, explain what readers will get and what you’ll do for them when they opt-in or call.¶

So that’s it…¶

Apply all 6 of those conversion hacks to a specific landing page and then head over to your AdWords accountand switch your ads to direct all future traffic to that landing page.¶

Do that and I guarantee you’ll see a huge jump in the amount of leads you generate from your AdWords campaigns.¶

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Mobile Responsive Website for More Leads & Sales http://www.mobilemarketingallies.com/mobile-responsive-website-for-more-leads-sales/ http://www.mobilemarketingallies.com/mobile-responsive-website-for-more-leads-sales/#respond Tue, 07 Jul 2015 18:55:11 +0000 http://www.mobilemarketingallies.com/?p=4733 Implementing responsive web design means opening up your on-line store-front to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you…

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Implementing responsive web design means opening up your on-line store-front to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul.

Responsive Defined

In a nutshell, a responsive web design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code. Having a responsive web design means your website responds to or adjusts automatically to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.

Today is the perfect time to go responsive as mobile ownership is up and will continue to rise in the future. In the U.S. alone, there are already over 120 million smartphones and 50 million tablets, estimates digital research firm comScore. By the end of 2013, there will be 1.4 billion smartphones across the world, adds another research firm, ABI Research. It is also expected that by 2014, there will be more mobile Internet users than desktop users.

But it’s not just mobile device ownership you should look at; it’s what people do with their laptops, tablets, and smartphones that you should pay attention to.

Digital Media Consumption through Mobile

Owners are so engaged with their mobile devices that 37% of time spent on digital media is now driven by smartphones and tablets. Research shows that mobile (43%) is closing in on desktop (57%) in terms of preference when reading news. User preference is the same when it comes to reading and sending emails. Mobile Internet usage is also expected to rise 66% in the next five years.

According to Adobe’s Digital Index, web page views via smartphones and tablets were at 7% in 2011 before jumping to 13.3% in 2012. Web page views via personal computers, meanwhile, are on the decline from 93% in 2011 to 86.7% in 2012. Simply put, more and more users are viewing web pages though mobile devices.

Mobile Users Go Social and Local

Using their mobile devices, owners do not just browse websites as they do with their desktop computers. They also engage in social networking and local search. Look at the following findings by comScore:

  • 55% of users choose mobile devices over PC for social networking
  • 53% of smartphone users and 61% of tablet users read posts from people known personally
  • 39% of smartphone users and 47% of tablet users read posts or status updates from organizations, companies, brands, events, or products
  • 37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else

Increased mobile usage also led to the growth of local search to 144% in 2011.  And as of December 2012, 27% of total web traffic came from mobile devices accessing directories and other local web resources. This is a major increase from only 6% the previous year.

Consequences of Your Non-Mobile Friendly Site

Sterling Research and SmithGeiger conducted a study for search giant Google on user mobile friendly sites and found that:

  • 36% of respondents say a non-mobile-friendly site wastes users’ time
  • 48% of users say a non-mobile-friendly site annoys and frustrates them
  • 48% of respondents said a company whose website didn’t load properly on smartphones doesn’t care about their business
  • 50% said they will use a site less if it is not mobile-friendly
  • 52% of users are unlikely to engage with a company whose site brought a bad mobile experience

By not being mobile friendly – by not being responsive – your website is turning away mobile visitors. These visitors could have been business leads and sales.

Go Responsive, Reap the Benefits

By going for mobile responsive web design, you’ll enjoy the following benefits:

Great user experience – Your prospects have a better user experience because your website loads perfectly regardless of the device they are using. They no longer need to zoom in and out, and scroll left and right, all the time. They can view your site on more browsers.

No need to maintain multiple versions of websites – Instead of creating a separate mobile site (m.example.com), going responsive allows you to open and maintain just one. There’s less maintenance and expenses on your part.

No need to SEO for multiple websites – Getting a mobile site means doing double SEO work. Avoid that hassle by going responsive instead.

Efficient crawling and indexing of search engine robots – Responsive is Google’s recommended configuration for serving content to mobile devices. It’s easier for search engines to crawl and index your pages since they will be dealing with a single set of codes and content under one URL.

Higher chances of pages getting ranked – You can focus all your optimization efforts on one website, increasing your chances of better rankings. You also avoid redirect problems – common with building mobile version sites – so search engines can find and rank your site with ease. On April 21, 2016, Google changed their algorithms to favor mobile optimized websites in their search engine. So, if your page was ranking high in Google prior to that change, you will notice your website drop in rankings.

Best Benefit: Get More Leads and Sales!

Responsive web design isn’t merely improving the appearance of your website on mobile devices; it’s about showing prospects that you care and that you are ready to cater to their needs, including the need to browse your site through mobile. It’s about increasing your leads and sales, as found by studies:

  • 74% of users are more likely to return to a mobile-friendly site (Sterling Research and SmithGeiger for Google)
  • 67% of users are more likely to buy if the site is mobile friendly (Sterling Research and SmithGeiger for Google)
  • 62% of companies reported an increase in sales after designing a site for mobile users (Econsultancy)

Do people actually buy through mobile devices? Estimates show that 11% of e-commerce spending is through m-commerce or mobile in Q4 2012 ($7.2 billion), up from only from 3% in Q4 2010 ($1.6 billion).

Get a Free Consultation on Your Responsive Website

Before we even offer to create your mobile responsive website, we need to get to know your business and your target market. This helps us customize our approach, leading to better results. That’s why we’re offering a free in-depth consultation with you.

Call us now at 403-383-3107 or send us a message to schedule your free consultation on responsive web design today.

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Local Video Marketing is HOT!! http://www.mobilemarketingallies.com/local-video-marketing-is-hot/ http://www.mobilemarketingallies.com/local-video-marketing-is-hot/#respond Wed, 01 Apr 2015 21:18:43 +0000 http://www.mobilemarketingallies.com/?p=4703 Reach out to your potential customers through this most engaging medium: VIDEO What is Local Video Marketing? Video marketing is a rather easy concept to define, as it is focused on using video to promote or market your brand, products,…

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Reach out to your potential customers through this most engaging medium: VIDEO

What is Local Video Marketing?

Video marketing is a rather easy concept to define, as it is focused on using video to promote or market your brand, products, or services. Strong on-line marketing campaigns incorporate video into the mix.

Why is Video Marketing Important for your Business?

In such a fast-paced world, many consumers would rather watch an informative and compelling 2 to 3 minutes of video than spend fifteen to twenty minutes reading text. Indeed, video is an ideal marketing tool as it can communicate key points to the target audience very quickly.

  • YouTube has more than 1 billion users
  • Every day people watch hundreds of millions of hours on YouTube and generate billions of views
  • The number of hours people are watching on YouTube each month is up 50% year over year

This is a HUGE AUDIENCE. YouTube is owned by Google.  The more YouTube videos you have. The stronger Google will pick up your signals!

YouTube is owned by Google.  The more YouTube videos you have. The stronger Google will pick up your signals!

As videos get more and more popular to customers, your competitors are maximizing the use of video marketing to improve their overall marketing performance.

76% of B2B marketers and 74% of B2C marketers use video in their content marketing strategies in 2015

93% of marketers use video for on-line marketing, sales, or communication

Why Choose Us?

Often times we get asked why a company should choose us instead of hiring in-house staff to do their video marketing. The answer is simple: We live, eat, and breathe video marketing technology!

We will spend time learning about your business, your objectives, and your market. We’ll devise video marketing tactics that are aligned with your marketing goals. We have the tools and technology to help you put your best foot forward in every step of your campaign.

Our services are specifically designed to cater to business owners like you who need expert help to boost their marketing performance through video marketing. During our engagement, we will create a comprehensive video marketing strategy that fits your goals, as well as implement campaigns that will eventually capture your audience’s interest.

Video marketing is a strategy that requires consistent optimizing and monitoring skills. If you don’t have the time and knowledge to effectively nurture your campaign, you’ll get swept away by the bigger players in the industry. We can’t let that happen to you.

Whatever your situation is, you’ll get to a point when you’ll feel an urgent need for a hands-on, professional level help. And we’re ready. With our proven knowledge and expertise in on-line and video marketing, you’ll reap the benefits of your hard work in no time.

YouTube Channel Optimization

We’ll set up and optimize your YouTube channel to ensure that your brand and video content is well represented on this video-sharing website. We’ll customize your channel settings, create custom channel art and icons, optimize your channel profile, generate video playlists, and customize individual sections.

Accounts Set Up

Aside from YouTube, we’ll set up accounts for you on two other very popular video-sharing websites: Daily Motion and Metacafe.

Video Creation

Starting from the first month and continuing monthly, we’ll create videos for your YouTube, Daily Motion, and Metacafe accounts. We’ll handle every aspect of video creation, such as story board writing, image and music sourcing, as well as logo inclusion. Each video is also bolstered with the proper calls to action.

YouTube Video Uploading and Optimization

We’ll upload the videos we create each month to your YouTube channel. We’ll optimize these videos to ensure that they’re indexed and ranked by the major search engines, so that your potential clients can find you. Among other measures, we’ll perform video title optimization, video description writing and optimization, as well as category and tags optimization.

Daily Motion Video Uploading and Optimization

We’ll upload the videos we create each month to your Daily Motion channel. We’ll optimize these videos to ensure that they’re indexed and ranked by the major search engines, so that your potential clients can find you. Among other measures, we’ll perform video title optimization, video description writing and optimization, as well as category and tags optimization.

Vimeo Video Uploading and Optimization

We’ll upload the videos we create each month to your Metacafe channel. We’ll optimize these videos to ensure that they’re indexed and ranked by the major search engines, so that your potential clients can find you. Among other measures, we’ll perform video title optimization, video description writing and optimization, as well as category and tags optimization.

For more Information, send us an email or give us a call.

info@mobilemarketingallies.com                      403-383-3107

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Alberta Leads Holiday Online Shopping in 2014 http://www.mobilemarketingallies.com/alberta-leads-holiday-online-shopping-2014/ http://www.mobilemarketingallies.com/alberta-leads-holiday-online-shopping-2014/#respond Thu, 04 Dec 2014 00:50:24 +0000 http://www.mobilemarketingallies.com/?p=4677 The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them…

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The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada finally embraces the Internet as a convenient alternative to conventional shopping.
“Doing all or some of our holiday shopping online is now the new norm in Canada,” said FedEx Express Canada President, Lisa Lisson.

It only makes sense as a business to be engaged in digital marketing in order to reach their customers.

Snapshot of Holiday Shopping Online in Canada
• 66% of Canadians in the $50,000-$99,999 income bracket will shop online this holiday season, up from 56% in 2013.
• 77% of Canadians earning $100,000+ intend to shop online in 2014, up from 73% in 2013.
• While the young still rule the online shopping world, older Canadians aren’t far behind these days. 75% of 18-34 year olds will shop online this holiday season, compared to 67% of
those aged 35 – 54. 32% of Canadians over 55 will utilize eCommerce options this Christmas.
• Canadian Men are more likely than women to shop online, with 64% doing so in 2014, compared to 58% of women. Both increased from last year.
• Alberta leads the pack of online shoppers in Canada, with 69% doing their holiday shopping online in 2014, up 13% from 2013.
• 68% of people in British Columbia indicate they will shop online this year, up 19% from 2013.
• Ontario isn’t far behind at 63%, up from 54% in 2013.
• Manitoba is neck and neck with Ontario with 62% of residents planning to shop online in 2014, up from 54% last year.
• 53% of Quebec shoppers will head online this year. However, only 49% of French-speaking Canadians will do some or all of their holiday shopping on the Internet in 2014.
• 53% of Atlantic Canadians will do their 2014 holiday shopping online.

As online shopping and internet become more popular, the need for digital marketing is critical to the success of any business. [contact-form-7]

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Lawyers using SEO Services in Calgary for More Client Representation http://www.mobilemarketingallies.com/lawyers-using-seo-services-calgary-client-representation/ http://www.mobilemarketingallies.com/lawyers-using-seo-services-calgary-client-representation/#respond Sat, 06 Sep 2014 00:49:14 +0000 http://www.mobilemarketingallies.com/?p=4606 The practice of law is a noble profession, regardless of which side of a case you represent. However, a law office is basically a small business that you must promote to help you land more clients– and search engine optimisation…

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The practice of law is a noble profession, regardless of which side of a case you represent. However, a law office is basically a small business that you must promote to help you land more clients– and search engine optimisation (SEO) is gradually factoring in that equation. In his August 20, 2014 article for The Huffington Post, writer Jonathan Long says:

Small Business

You have heard a million times that you need SEO, and you probably receive emails, phone calls, and solicitations in the mail every single week from companies that all want to sell you SEO service. There is also a good chance that none of them are telling you WHY you need search engine optimization and why your business should be investing marketing dollars into being found in the organic search results.

If you type in “SEO is” into Google you will see three funny auto complete suggestions as well as over 48 million search results. …

SEO plays such a major role in the online success of a business, contributing to high rankings in the search results as well as helping with the branding of a company as well.

Calgary, AB has a number of established law firms representing various sectors, and its vast size presents ample opportunities to help more people in need of competent representation in court. If you have your own private practice with an associated website and want more people to call your services, SEO services in Calgary like Mobile Marketing Allies (MMA) are eager to aid you in getting there.

Keywords
Keyword selection is often a prime element in working the SEO circuit– and for lawyers, it mostly revolves around their fields of specialisation. However, the research is important because if you simply type your law specialty, there will be thousands of results popping up on the search engine, and according to Long, your competitors are most certainly among them. An SEO specialist can help tweak content about you around specific keywords that will be optimised for increased visibility.

Mobile Clients
What if a successful client referred another person to you but they could not even see you when they researched you online on a mobile device? Long states such a situation calls for mobile and localised SEO, which involves sharing the particulars of your office with a search engine’s directory; the service will tag your location on a mapping interface. This can prove vital when a prospective client sought an appointment on short notice.

A few online marketers claim that websites of most law firms in Canada are difficult to search online. That’s not going to happen when you have Calgary SEO experts like MMA helping you rise above the pack.

(Source: Your Small Business Needs SEO: Here Are 6 Reasons Why, Huffington Post, 20 August 2014)

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Process Online Orders with Some Help from a Calgary Marketing Company http://www.mobilemarketingallies.com/process-online-orders-help-calgary-marketing-company/ http://www.mobilemarketingallies.com/process-online-orders-help-calgary-marketing-company/#respond Fri, 05 Sep 2014 00:41:32 +0000 http://www.mobilemarketingallies.com/?p=4603 Some restaurants may grow so popular that they’ll often find themselves packed. The problem is: what if other people simply want to grab a bite without having to wait in line outside? One solution will be to set up a…

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Some restaurants may grow so popular that they’ll often find themselves packed. The problem is: what if other people simply want to grab a bite without having to wait in line outside? One solution will be to set up a mechanism for online orders. Trisha Leon explains why in her August 11, 2014 article for Business Solutions magazine:

Limited Services

… in order to remain competitive, limited-service restaurants must evolve to meet the varied needs of customers. One area where limited-service restaurants can adapt to the market is online ordering and/or delivery. Consumers indicate that convenient delivery or ordering services, such as call-ahead or online ordering, could encourage them to patronize limited-service restaurants more often.

Calgary’s vibrant economy is an opening for food-based businesses to “be fruitful and multiply,” as a certain adage goes. A Web check of restaurants in the city will yield so many choices based on value for money, taste, and general ambiance– some of your friends may have clued you in on where to eat if you’re visiting for the very first time. On the other side of the coin, if you’re the restaurateur who’s been queried on accepting online orders (but had no idea where to start), a professional Calgary marketing company like Mobile Marketing Allies (MMA) will make things work with you.

Assessment
Some marketing experts claim that activating an online order system requires a full evaluation of the restaurant’s production capacity as to whether it can handle the requests in addition to what the diners have already ordered. On some occasions, it may entail a review of the restaurant’s official website to see whether the ordering system can be integrated with it.

Area of Operations
Although your restaurant (or at least one satellite branch) may have customers coming from possibly across town, it presents a problem when some of these customers are now interested in placing an order. Leon cited analyses by a marketing expert who suggested that a restaurant considers delivery area limits due to population density and traffic levels around the place to prevent straining the delivery crews. To put things into perspective: if your restaurant is in, say, Cambrian Heights, it will be a tough stretch if an order came in from Whitehorn or Radisson Heights unless you have branches there.

Ordered… over Facebook?
Professionals who specialise in marketing in Calgary like MMA know how to integrate an ordering mechanism into your business’ official Facebook page. For instance, a menu section on the page may have order and shopping-cart functions linking back to the restaurant’s management computers, with options for delivery, dine-in, or to-go. A restaurateur interviewed for Leon’s article stresses, however, that the system must work well.

(Source: Why Your Limited-Service Restaurant Customers Need Online Ordering, Business Solutions, 11 August 2014)

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SEO is Great, but Have You Optimized Your Website? http://www.mobilemarketingallies.com/seo-great-optimized-website-2/ http://www.mobilemarketingallies.com/seo-great-optimized-website-2/#respond Thu, 28 Aug 2014 18:00:57 +0000 http://www.mobilemarketingallies.com/?p=4590 Suppose your SEO efforts have landed you on the top of the search engine results page. That’s great! However, is your website ready to handle the amount of traffic you’re set to see? A large stream of clicks is headed…

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Suppose your SEO efforts have landed you on the top of the search engine results page. That’s great! However, is your website ready to handle the amount of traffic you’re set to see?

A large stream of clicks is headed your way, so make sure that the increase in traffic won’t increase the loading time of your website. Otherwise, visitors will hit “Back” and increase your bounce rate. Sadly, this may be interpreted incorrectly by search engines, as a high bounce rate usually indicates that the website is not related to the search query. In turn, you may garner a “penalty” that you do not deserve.

Sometimes, the lack of speed can also be dictated by the presentation of your site. As more and more people use their smartphones and tablets to use the Internet, you should optimise your site to fit the specifications of these mobile devices. If not, your website will load improperly or too slowly, leading to the scenario above.

Don’t misinterpret this as a shot against SEO. After all, this does not change the fact that SEO is a great way to shoot up your ranking. However, make sure your website is optimised to handle the traffic as well. The last thing you want is to unravel all the benefits your comprehensive SEO strategy has brought you.

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Thank you http://www.mobilemarketingallies.com/dont-delete-post/ http://www.mobilemarketingallies.com/dont-delete-post/#respond Sun, 10 Aug 2014 09:56:40 +0000 http://www.mobilemarketingallies.com/?p=4571 The post Thank you appeared first on Mobile Marketing Allies.

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SEO Services in Calgary Must Provide a Link-Building Element for Sites http://www.mobilemarketingallies.com/seo-services-calgary-must-provide-link-building-element-sites/ http://www.mobilemarketingallies.com/seo-services-calgary-must-provide-link-building-element-sites/#respond Fri, 08 Aug 2014 07:27:36 +0000 http://www.mobilemarketingallies.com/?p=4600 Many businesses today understand the fact that the Internet is an incredible resource for drawing in new clients and engaging existing ones. For this reason, SEO services in Calgary have grown in popularity in recent years. However, while many business…

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Many businesses today understand the fact that the Internet is an incredible resource for drawing in new clients and engaging existing ones. For this reason, SEO services in Calgary have grown in popularity in recent years.

However, while many business owners know that SEO services are designed to help them rank higher on organic search results pages, few of them truly understand the complexities involved in it. Rather than being a straightforward process, SEO is actually built on a wide array of techniques that come together to create a functional whole.

implied links brand mentions and the future of seo link building

One of these tactics is the art of link building, which entails linking your website with other pages elsewhere in order to establish authority. In a recent article for Forbes, Jayson DeMers, a contributor to a popular business content provider that focuses on SEO and online marketing for business owners, wrote:

In order to rank highly for a search query, your site needs a high level of “authority,” an abstract and subjective term for how credible and influential your site is compared to others in your industry. Many SEO companies have defined this differently, calling it “domain authority” or “brand authority,” and have calculated a number on an arbitrary scale to measure how much relative “authority” a given site has at any given point in time.

However, the authority built by interlinking sites was eventually exploited by owners who wanted to cash in on the advantages of topping the search results pages. This led to a rat race for links, with some websites even ranking highly despite the fact that they contained little to no relevant information related to the search.

As a result of this, Google began penalizing domains that used spammy link building tactics, forcing many website owners to rethink their link building strategies in order to continue ranking highly on results pages. For some, link building even came to be considered dead, but as DeMers highlighted in his article, the link building component of search engine optimization has simply changed to accommodate the new rules that Google is now enforcing:

Link building, as a tactic, rose to prominence because having more links pointing to your site once meant instantly having a higher authority. Since Google caught on to these “black hat” schemes, those old school link building tactics are now harmful to your authority. Instead, modern link builders are careful to ensure links appear natural, from a diverse range of sources, and preferably those with high authority already.

In this regard, it is important that business owners choose a Calgary SEO provider, like Mobile Marketing Allies, with a rich experience in providing high-quality link building and can also combine this method with other SEO strategies.

(Source: Implied Links, Brand Mentions, And The Future Of SEO Link Building, Forbes, August 1, 2014)

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