Why Blog for Your Business?
Blogging is very popular and we are not just saying that. It’s great for the readers and for SEO (Search Engine Optimization). Don’t be a faceless corporation, put a face and name behind your products by using a company blog, give your customers someone to identify with rather than hiding behind the scenes. Blogs truly are a powerful tool for marketing and content promotion when written correctly. They are normally full of keywords then standard articles. Using WordPress for your company website is super smart because there’s only one log-in for both website and Blog. Therefore all content is under one umbrella making it easy for the customer and for web admin to manage. You can easily share your Blog post’s unique URL on all your social media channels, after a post has been published for the public. Blog posts can be organized by categories, such as, blog, news, press releases and so on. Sometimes just putting out articles with a name and a face attached to them can make your formal company seem more personable. There are lots of ways you can use a blog on a business website:
- Frequently Asked Questions
- What’s New Pages
- What’s Coming
- Photos and Images
- Developer Notes
Get in the habit of adding something to your blog regularly and your customers will appreciate it and so will the search engines.
If you do not have the time to blog, ask us about our blogging services for your business.